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The Selling of the President, 1968

4.4/5 (1290744 ratings)

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What makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—& how that script came to be. It introduces:
Harry Treleaven, the 1st adman to suggest that issues bore voters. Image is what counts
Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
Frank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a President
Richard Nixon himself—a politician running on tv for the highest office in the land

Pages: 253

Format: PDF, EPUB & Kindle Edition

Publisher: Trident Press/Simon & Schuster (NYC) Publishing

Release: 1969

ISBN: 0671270435

The Selling of the President, 1968

4.4/5 (1290744 ratings)

What makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—& how that script came to be. It introduces:
Harry Treleaven, the 1st adman to suggest that issues bore voters. Image is what counts
Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
Frank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a President
Richard Nixon himself—a politician running on tv for the highest office in the land

Pages: 253

Format: PDF, EPUB & Kindle Edition

Publisher: Trident Press/Simon & Schuster (NYC) Publishing

Release: 1969

ISBN: 0671270435

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